Customer Understanding and Digital Marketing Channels

Beginner Level
2 weeks at 10 hours a week
Flexible Schedule

Unilever Team

Skills You’ll Gain

Goal Setting Marketing Strategies Social Media Marketing Customer Insights Marketing Planning Target Audience Digital Advertising Marketing Analytics Persona Development Email Marketing Marketing Channel Digital Marketing Content Marketing Brand Marketing Customer experience strategy (CX) Customer Analysis

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There are 4 modules in this course

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.