Make the Sale: Build, Launch, and Manage E-commerce Stores

Instructor: Google Career Certificates

Beginner Level • 3 hours to complete • Flexible Schedule

What You'll Learn

  • ✓Understand essential e-commerce strategies and practices
  • ✓Explain what e-commerce stores and platforms are and how they work
  • ✓Create an engaging customer experience online using best practices
  • ✓Set up a mock e-commerce store using Shopify

Skills You'll Gain

E-Commerce
Trend Analysis
Customer experience strategy (CX)
Digital Advertising
Web Analytics
Marketing Strategies
Customer Engagement
Retail Management
Order Fulfillment
Market Research
Google Ads
Order Processing
Target Audience
Campaign Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

There are 4 modules in this course

You will explore the field of e-commerce and learn about the benefits of selling products online. You’ll study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you’ll learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.

You will learn about different e-commerce stores, including Shopify. You’ll learn about creating, designing, and optimizing an online store to sell products. Then, you’ll build a mock Shopify store and create product listings for it.

You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you’ll explore how seasonality affects e-commerce businesses. Finally, you’ll learn how to optimize an e-commerce marketing strategy to meet campaign goals.

You will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of a Shopify store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.