Attract and Engage Customers with Digital Marketing

Instructor: Google Career Certificates

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓Recognize strategies to build brand awareness among potential customers
  • ✓Explain the purpose of SEO (search engine optimization) and essential SEO terms
  • ✓Optimize website content for SEO
  • ✓Understand search engine marketing (SEM) and how it benefits businesses

Skills You'll Gain

Advertising
Target Audience
Customer Engagement
Web Analytics and SEO
Customer Acquisition Management
Lead Generation
Search Engine Marketing
Digital Marketing
Digital Advertising
Search Engine Optimization
Persona Development
Google Ads
Online Advertising
Pay Per Click Advertising
Keyword Research
Marketing Strategies
Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

There are 4 modules in this course

You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. Then, you’ll learn how to do keyword research.

You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how to help search engines better understand your content. Next, you’ll explore how to craft effective website titles and add structured data markups to help users and search engines find what they need. Then, you’ll learn all about how to use SEO tools to analyze search performance and user behavior.

You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for creating an ad in search results or a display ad. You’ll finish the course understanding how to apply and improve display ads.