Marketing Analytics with Meta

Instructor: Anke Audenaert

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓How to optimize your marketing campaign by evaluating campaign results
  • ✓How to measure advertising effectiveness with Meta’s testing tools
  • ✓How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills You'll Gain

Marketing Strategies
A/B Testing
Marketing Effectiveness
Target Audience
Advertising Campaigns
Digital Advertising
Facebook
Paid media
Social Media Campaigns
Key Performance Indicators (KPIs)
Data analysis
Marketing Analytics
Presentations
Campaign Management
Advertising
Data-Driven Decision-Making
Brand Awareness
Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.