Statistics Foundations

Beginner Level
2 weeks at 10 hours a week
Flexible Schedule

Brandi Robinson

What You’ll Learn

The basic principles of descriptive and inferential statistics

Use statistical analyses to make data-driven decisions

How to formulate and test hypotheses and take action based on the outcome

Skills You’ll Gain

Spreadsheet Software Statistics Sampling (Statistics) Analytics Tableau Software Marketing Analytics Quantitative Research Descriptive Statistics Descriptive Analytics Data Analysis Software Time Series Analysis and Forecasting Data analysis Probability & Statistics Bayesian Statistics Statistical Modeling Statistical Methods Statistical Hypothesis Testing Statistical Analysis Data Modeling Statistical Inference

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 5 modules in this course

This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.

This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.

In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.

This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project.

This week you will combine and apply all the information you have learned throughout the course and finalize your capstone project. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.