Statistics Foundations

Instructor: Brandi Robinson

Beginner Level • 2 weeks at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓The basic principles of descriptive and inferential statistics
  • ✓Use statistical analyses to make data-driven decisions
  • ✓How to formulate and test hypotheses and take action based on the outcome

Skills You'll Gain

Spreadsheet Software
Statistics
Sampling (Statistics)
Analytics
Tableau Software
Marketing Analytics
Quantitative Research
Descriptive Statistics
Descriptive Analytics
Data Analysis Software
Time Series Analysis and Forecasting
Data analysis
Probability & Statistics
Bayesian Statistics
Statistical Modeling
Statistical Methods
Statistical Hypothesis Testing
Statistical Analysis
Data Modeling
Statistical Inference

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.

This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.

In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.

This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project.

This week you will combine and apply all the information you have learned throughout the course and finalize your capstone project. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.