Marketing Analytics Foundation
Instructor: Anke Audenaert
Beginner Level • Approx. 11 hours • Flexible Schedule
What You'll Learn
- ✓How data and its measurement inform a marketing action
- ✓Basic principles of marketing
- ✓How data is collected and the regulations around its collection
Skills You'll Gain
Application Programming Interface (API)
Data Collection
Web Analytics
Digital Marketing
Marketing Analytics
Data-Driven Decision-Making
Personally Identifiable Information
Facebook
Google Analytics
Marketing
Data Integration
Information Privacy
Analytics
Advertising
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile
Outcomes
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.