Social Media Content and Strategy

Instructor: Adobe

Beginner Level • 2 weeks at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
  • ✓Implement social media design best practices to build a consistent social media presence across platforms
  • ✓Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
  • ✓Use analytics and audience insights to fine-tune your social media content strategy.

Skills You'll Gain

Regulation and Legal Compliance
Ethical Standards And Conduct
Branding
Multimedia
Content Strategy
Scheduling
Social Media Content
Content Creation
Intellectual Property
Drive Engagement
Social Media Strategy
Customer Engagement
Target Audience
Social Media
Social Media Management
Video Production
Content Performance Analysis
Generative AI Agents

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Adobe

There are 4 modules in this course

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.

This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.

In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.