AI Academy

Search Engine Marketing

Instructor: Simplilearn Instructor Duration: 2 weeks to complete at 10 hours a week
Objective 1 Master SEM fundamentals and understand SEM vs. SEO.
Objective 2 Optimize Google Ads campaigns for better ROI.
Objective 3 Implement advanced targeting and remarketing strategies.
Objective 4 Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Advertising Campaigns
Marketing Automation
Keyword Research
Paid media
Marketing
Advertising
Google Ads
Campaign Management
Google Analytics
Online Advertising
Search Engine Optimization
Bidding
Digital Advertising
Digital Marketing
Target Audience
Search Engine Marketing

Strategies for Paid Campaigns

Instructor: Simplilearn Instructor Duration: 11 hours to complete 3 weeks at 3 hours a week
Objective 1 Master paid campaigns and CRO to drive business growth and customer engagement
Objective 2 Optimize landing pages with Unbounce and persuasion principles for higher conversions
Objective 3 Leverage dynamic ads on Facebook and Instagram for maximum ROI
Objective 4 Implement advanced bidding strategies and track performance using Google Analytics
Paid media
Google Analytics
Digital Marketing
Online Advertising
Marketing Budgets
Facebook
Marketing Strategies
Persuasive Communication
Budget Management
Consumer Behaviour
Marketing Psychology
Campaign Management
Lead Generation
Digital Advertising
Google Ads
Web Analytics
Marketing Analytics
Pay Per Click Advertising
Advertising Campaigns
Bidding

Analytics, ROI, and Evaluation

Instructor: Simplilearn Instructor Duration: 1 week to complete at 10 hours a week
Objective 1 Master KPIs and metrics for optimized business performance.
Objective 2 Improve marketing funnels to boost conversions.
Objective 3 Leverage Crazy Egg and Google Analytics for data-driven insights.
Objective 4 Maximize ROI with effective campaign strategies.
Performance Metric
Performance Measurement
Return On Investment
Analytics
Marketing Effectiveness
Google Analytics
Heat Maps
Marketing Strategies
Key Performance Indicators (KPIs)
Web Analytics
Business Metrics
Marketing Analytics
Digital Marketing
Data-Driven Decision-Making
Customer Engagement

AI, Automation, and Emerging Technology

Instructor: Simplilearn Instructor Duration: 7 hours to complete Recommended experience
Objective 1 Master AI-driven marketing strategies for better campaigns.
Objective 2 Use predictive analytics and AI for precise customer targeting.
Objective 3 Enhance engagement with AI in visual search and chatbots.
Objective 4 Optimize operations with AI in speech and image recognition.
Customer Engagement
ChatGPT
Search Engine Optimization
Digital Marketing
AI Personalization
Artificial Intelligence
Visual Merchandising
Customer Analysis
Computer Vision
Predictive Analytics
Marketing Automation
Automation
Digital Advertising
Marketing
HubSpot CRM
Marketing Strategies
Marketing Analytics