AI Academy

An Introduction to Digital Marketing and Digital Strategy

Instructor: Cathal Melinn Duration: 9 hours to complete Recommended experience
Objective 1 Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Objective 2 Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Objective 3 Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Marketing Channel
Marketing Budgets
Social Media
Digital Transformation
Customer experience strategy (CX)
Return On Investment
Digital Marketing
Marketing Planning
Customer Insights
Marketing Strategy and Techniques
Consumer Behaviour
Agile Methodology
Digital Media Strategy
Marketing Effectiveness
Cross-Channel Marketing
Key Performance Indicators (KPIs)

Digital Channel Planning Strategy

Instructor: Cathal Melinn Duration: 9 hours to complete Recommended experience
Objective 1 Gain an understanding of channel planning and the key tactics for leveraging various digital marketing channels
Objective 2 Develop expertise in outbound marketing tactics, including how to set up, manage, and measure the performance of YouTube and video campaigns.
Objective 3 Develop an effective ecommerce website or app, use social commerce tools, and implement strategies for social customer service
Digital Marketing
Marketing Analytics
Search Engine Optimization
Marketing Strategy and Techniques
Marketing Channel
Content Marketing
Digital Media Strategy
Customer Service
Web Applications
Customer Relationship Management (CRM) Software
Email Marketing
Marketing Automation
Social Media Marketing
E-Commerce
Digital Advertising
Social Media Strategy

Data and Digital Strategy Execution

Instructor: Cathal Melinn Duration: 8 hours to complete Recommended experience
Objective 1 Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.
Objective 2 Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.
Objective 3 Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics
Data analysis
Marketing Strategy and Techniques
Marketing Analytics
Performance Measurement
Cross-Channel Marketing
Business Analytics
Data Ethics
Pay Per Click Advertising
Marketing Effectiveness
Data-Driven Decision-Making
MarTech
Strategic Marketing
Data Management
Digital Marketing
Customer Analysis
Web Analytics and SEO
Target Audience
Marketing Automation