AI Academy

Meaningful Marketing Insights

Instructor: David Schweidel Duration: Approx. 10 hours
Microsoft Excel
Exploratory Data Analysis
Regression Analysis
Descriptive Statistics
Marketing
Data analysis
Pivot Tables And Charts
Statistical Analysis
Consumer Behaviour
Marketing Effectiveness
Marketing Analytics
Data Manipulation
Data-Driven Decision-Making
Customer Insights

Managing Uncertainty in Marketing Analytics

Instructor: David Schweidel Duration: 11 hours to complete 3 weeks at 3 hours a week
Probability Distribution
Simulation and Simulation Software
Insurance and Warranty Claims Processing
Statistics
Decision Making
Marketing Analytics
Risk Analysis
Microsoft Excel
Forecasting
Statistical Modeling
Probability

Forecasting Models for Marketing Decisions

Instructor: David Schweidel Duration: 1 week to complete at 10 hours a week
Regression Analysis
Marketing Analytics
Microsoft Excel
Data analysis
Customer Retention
Revenue Forecasting
Customer Demand Planning
Time Series Analysis and Forecasting
Predictive Modeling
Customer Analysis
Customer Acquisition Management
Marketing Effectiveness
Marketing
Forecasting

Survey analysis to Gain Marketing Insights

Instructor: David Schweidel Duration: 5 hours to complete
Customer Analysis
Marketing Analytics
Target Market
Market Research
Marketing
Customer Insights
Data Analysis Software
Brand Strategy
Marketing Strategy and Techniques
Statistical Analysis
Data analysis

Introduction to Social Media Analytics

Instructor: David Schweidel Duration: 9 hours to complete
Social Media Marketing
Consumer Behaviour
Marketing Analytics
Data Analysis Software
Customer Insights
Text Mining
Social Media
Research
Trend Analysis
Market Analysis
Data Mining

Marketing Analytics Capstone Project

Instructor: David Schweidel Duration: 1 week to complete at 10 hours a week
Data analysis
Regression Analysis
Data Visualization
Predictive Modeling
Data Validation
Exploratory Data Analysis
Marketing Analytics
Business Analytics
Analytical Skills