AI Academy

Content Marketing Using Generative AI

Instructor: Rajkumar Venkatesan Duration: 1 hour to complete Recommended experience
Objective 1 You will learn the basic principles and frameworks of Generative AI in marketing.
Objective 2 You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
Generative AI
Google Ads
Customer Insights
Pay Per Click Advertising
Search Engine Marketing
Consumer Behaviour
Marketing Analytics
Persona Development
AI Personalization
Content Marketing
Marketing Strategies
Digital Marketing
Large Language Modeling
Keyword Research

Advertising in the Age of Generative AI

Instructor: Rajkumar Venkatesan Duration: 1 hour to complete Recommended experience
Objective 1 You will learn how to create a brand essence statement for brand awareness.
Objective 2 You will learn how to create a logo for a brand using Generative AI.
Brand Strategy
Branding
Marketing Psychology
Marketing Design
Advertising
Generative AI Agents
Brand Management
Brand Awareness
Brand Loyalty
Digital Advertising

Customer Service in the Age of Generative AI

Instructor: Rajkumar Venkatesan Duration: 1 hour to complete Recommended experience
Objective 1 You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.
Objective 2 You will learn how to customize Generative AI for customer support and customer engagement.
Customer experience improvement
AI Personalization
Performance Analysis
Performance Improvement
Generative AI
Customer Engagement
Target Audience
Personalized Service
ChatGPT
Prompt Engineering
Customer Support
Customer Service

Building Generative AI Capabilities

Instructor: Rajkumar Venkatesan Duration: 3 hours to complete 3 weeks at 1 hour a week
Objective 1 You will learn the key strategic considerations of change management and ethics in Generative AI.
Objective 2 You will learn how to create a customer journey map.
Competitive Intelligence
Change Management
Business Strategy
Artificial Intelligence
Design Thinking
Customer Relationship Management
Marketing Strategy and Techniques
Business Marketing
Business Ethics
Digital Transformation
Customer experience improvement
MarTech
Information Privacy