AI Academy

Identifying, Attracting, and Growing Your Digital Audience

Instructor: Stephane Muller Duration: 1 week to complete at 10 hours a week
Objective 1 Develop an audience persona based on a target audience.
Objective 2 Identify strategies to define, attract, and engage your audience online.
Objective 3 Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Digital Marketing
Target Audience
Customer Engagement
Marketing Strategy and Techniques
Mobile Banking
Value Propositions
Social Media Strategy
Customer experience improvement
E-Commerce
Customer Acquisition Management
Persona Development
Branding

Strategies for Converting and Retaining Customers Online

Instructor: Stephane Muller Duration: 10 hours to complete 3 weeks at 3 hours a week
Objective 1 Explore how to leverage keywords and search engine marketing in your ad campaigns
Objective 2 Analyze a landing page and identify successful and unsuccessful elements
Objective 3 Identify tactics of customer conversion and retention to add to your digital marketing plan
Customer experience improvement
Lead Generation
Customer Retention
Digital Marketing
Target Audience
Customer Acquisition Management
Keyword Research
Pay Per Click Advertising
Web Content
Web Analytics and SEO
Search Engine Marketing
Search Engine Optimization
Marketing Strategies

Mobile Marketing, Optimization Tactics, and Analytics

Instructor: Stephane Muller Duration: 11 hours to complete 3 weeks at 3 hours a week
Objective 1 Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Objective 2 Analyze and optimize marketing efforts to improve business outcomes
Objective 3 Develop a digital marketing plan designed to meet your goals and objectives
Marketing Effectiveness
Marketing Strategies
Target Audience
Process Optimization
Marketing Analytics
A/B Testing
Mobile Security
Key Performance Indicators (KPIs)
Performance Measurement
Digital Marketing
Google Analytics
Web Applications
Customer experience improvement
Web Analytics