AI Academy

Customer Value, Acquisition, and Retention

Instructor: Pallassana K Kannan Duration: 4 hours to complete
Objective 1 In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Brand Loyalty
Loyalty Programs
Return On Investment
Customer Relationship Management
Growth Strategies
Marketing Strategies
Customer Insights
Customer Engagement
Customer Acquisition Management
Marketing Analytics
Marketing Effectiveness
Customer Retention

Selecting the Right Customer & Channel

Instructor: Mary Beth Furst Duration: 4 hours to complete
Objective 1 Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.
Customer Relationship Management
Strategic Marketing
Marketing Effectiveness
Cross-Channel Marketing
Operating Cost
Market Analysis
B2B Sales
Customer Retention
Customer Analysis
Marketing Channel
Business-To-Consumer
Customer Insights
Business Metrics
Customer Acquisition Management

AI in Digital Marketing

Instructor: Pallassana K Kannan Duration: 1 hour to complete
Marketing Automation
Digital Marketing
Social Media
Data-Driven Decision-Making
Generative AI
Social Media Marketing
Customer experience improvement
Marketing Analytics
Customer Engagement
Business Ethics
Artificial Intelligence
AI Personalization
Predictive Analytics
Content Marketing
Marketing Strategies
Customer Analysis
Customer Insights

Digital Marketing Capstone

Instructor: Pallassana K Kannan Duration: 5 hours to complete
Competitive Analysis
Advertising Campaigns
Customer Acquisition Management
Social Media Campaigns
Marketing Strategies
Performance Metric
Online Advertising
Strategic Marketing
Customer Analysis
Marketing Analytics
Customer Retention
Data-Driven Decision-Making
Marketing Effectiveness
Market Analysis
Target Audience
Peer Review
Marketing Budgets
Digital Marketing
Digital Advertising